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02 Mayo 2017



What is Google AdWords and how it works and that to do?

the news by Social

The digital competitions have acquired great relevance from the explosion of the Internet, and nowadays many experts consider that they are key for the market, as is the case of Francisco Ruiz Antón, and lamentably many young people lack these tools. One of the applications that great acceptance in the digital world has gained and that nowadays is a requirement in 33.6% of the supplies of use of the field is Google Adwords, assures the data stock-market of use of the Institute Superior for the Development of Internet (ISDI). But, what is Google AdWords and how it works?

If you already have a construído good website and of excellent contents created, the moment has arrived for seeing if it is worth the trouble to arm a campaign of Google AdWords. This popular program is dedicated purely to the publicity online and allows to create announcements that appear in the searches of Google when information related to your business looks for.


The operation way is simple. Basically the appearance of your warning in the searches of users depends on the keywords that are sold to the announcement. For example, if you have a company of car rental, the keywords that you can select for your announcement can be €œcar rental€, reason why when somebody looks for with these words or similars, some of your announcements will activate.

The announcements of Google AdWords appear in the page of results of Google, in the part superior, right and inferior, in some shaded zones. The zones, denominated Network search, is where they are located. In addition, they also can find them in forms of images, banners, video or texts in Webs associated to Google, and this zone is known as Network of Display.

The program is an automatic auction where whenever a user does click in one of your announcements you will have to pay. In order to put the announcement in march you must choose the keywords by which to bid up, to create the announcement and to assign a budget. If there are several advertisers who bid up by the same words, Google will consider 3 elements to choose the order of those announcements. these 3 things are:

(1) the price that each advertiser is prepared to pay by each click (bids up)

(2) the quality of your announcements and website

(3) the extensions of announcements and other formats of announcements


In order to calculate the quality level of the announcements and websites, Google considers diverse points, between which the percentage of conversion of a keyword or CTR stands out, that basically implies the number of click that receives a word with respect to the number of times that it publishes; the CTR of the URL that appears in the announcement; the quality from the website to which the user moves when he clicks in the announcement; the relevance of the text with respect to the search of the user; the yield of the announcement with respect to the geographic zone; the yield according to the device for which it goes directed the campaign of the announcement (smartphone, computer, tablet€¦).

The quality determines if the announcement appears or not in a search, the position in which will appear and the price to pay by click (CPC). This supposes that to greater quality of announcement, more times it will appear in the best positions and minor will be the price to pay to be positioned well.


With respect to the extensions of announcements, these are a type of announcement that offers additional information, which will do to your more visible announcement and will attract more the users so that they click in him. Nevertheless, to form does not mean them that they will cause that the announcement appears, but will be Google the one that decides if they will be or not according to if truly it improves the yield of the campaign or if the announcement by itself has a high ranking sufficiently.

The extensions do not imply a greater cost but the payment will be made only and exclusively when the user clicks in the announcement. There are different types from extensions: of application, call, annotations of qualification to the consumers, location, annotations of previous visits, opinion, annotations of vendor qaulity rating, bonds to sites, dynamic of bonds to social sites and notes.